
 HARROGATE INTERNATIONAL CENTRE 8th & 9th JUNE 2010 www.surfex2010.net
Increased Marketing Potential
We recognize that we have an obligation to our exhibitors to deliver a high quality visitor profile. Much of our marketing will focus on this aspect. An extensive marketing campaign is being undertaken, which will give SURFEX 2010 a high profile in the surface coatings, printing inks, adhesives, corrosion and construction chemicals industries, thereby attracting the right people from the industries which will make it a successful event for both visitor and exhibitor alike.
Participation will include promoting your business through advertising in Surface Coatings International, the Journal of Coatings Technology and other publications, as well as targeted mailings and a dedicated website.
Once an exhibitor has booked their stand, they can use a unique password to display their company’s portfolio on the web site which can be updated at any time. This is valuable promotion and exhibitors should not delay in using this facility.
Visitors to the site are able to book an appointment, through a direct email link, to selected exhibitors.
Potential visitors, with decision-making influence, will be specifically targeted, utilising our extensive contact lists. The promotional campaign will be directed at the following positions:
• Chief Executives
• Sales Directors and Managers
• Technical Directors and Managers
• Production Directors and Managers
• R & D Directors and Managers
• Marketing Directors and Managers
• Purchasing Managers
• Scientists and Chemists
• Coating and Construction Engineers
• Coating Works Managers
• Coating Applicator Managers
• End User Engineers
• Dealers, Distributors and Owners
• Facility Managers
Benefits to employers
The world of coatings constantly has to change and adapt and to remain relevant is a challenge. Consistently outperforming the competition is paramount. More than ever leaders must balance today’s agenda with tomorrow’s, keeping their business in a constant state of evolution. SURFEX 2010 will provide a unique service in this context: Exposure to new ideas and valuable contacts.
Benefits to employees
• Return to the workplace with increased knowledge which can be shared with colleagues.
• Contributes towards Continuing Professional Development
• Provides a broader view of the industry
• Promotes improved customer service
The SURFEX team will be pleased to discuss your requirements. Please contact Peter Davys (External Sales) on Tel: +44 (0)161 799 0592, Mob: +44 (0)7969 841777 Email: info@orrest.com or Yvonne Waterman (Internal Sales) on Tel: +44 (0)1525 372530, Email: surfex@occa.org.uk; they are awaiting your call.

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